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Today's Edition is sponsored by:
Profits Vault Monthly
One of the web's leading internet marketing "gurus" gives you three
easy ways to earn MONTHLY income:
(1) $20.00 per month commission for every referral,
(2) *Exclusive* products you can sell and keep every penny you earn,
(3) Automatic profits through customized affiliate links. For all the
details, visit
http://www.theaffiliateadvantage.com/PVMonthly.htm
===============================================
Contents For This Issue
(1) EDITORIAL - Building Relationships - by Steve Yakim
(2) ARTICLE -
Why Is An Ebook The Perfect Product - by Myeasyguide Articles
(3) THE COLUMN - A Little About The Sponsor - by Steve Yakim
(4)
ARTICLE - How To Create And Market Your Own Ebook - by Michael
Southon
(5) CONTACT US - Contact and Subscriber Information
===============================================
Editorial
Welcome to the new look of "The Magic
Money Machine E-Zine". When it comes to the Internet, things are
always changing and this newsletter is no exception.
In the last issue I talked about building
relationships on the Internet. Jeff wrote back to me and
chastised me for addressing him as Dave. For some reason I had
his name wrong in the data base. I am sorry Jeff for this error,
but because you made a reply to my autoresponder, I did not get your
email address before your reply was deleted so I could not write it down.
I want you to know that any replies to
this email must be addressed to...
support@EZasMagic.com
because all replies directly to this
address are automatically deleted by the server. If I have
someone's name wrong or when you subscribed, you did not use your real
name and want to have it corrected, send me an email at...
support@EZasMagic.com
And give me your correct name and email
address. I will search through over 100,000 subscribers and
correct your information. Use this support email address to
ask questions about Internet marketing and I will do my best to answer
questions. That is one of the best ways to learn this business.
Why Is An Ebook The Perfect Product?
by
Myeasyguide Articles
How many times
have you searched for something on the internet, only to get to a
website that has the information you need or want, but you must pay
for it? It happens all the time.
Do you spend a
lot of time on this website once you find out that you have to pay for
something? I certainly don't. But if the website offers me something
free as well, I will go back and back to that website, until
eventually I buy the product.
So you want to
sell your ebook, but don't push too hard, make your website about a
theme, not just about selling your ebook. If your ebook is about
travel, then make a website about your favourite places in the world,
with pictures, and then sell your ebook.
The more the
customer gets to know you, and find out that you know what you are
talking about, the more likely he or she is to buy your product. Think
about it, would you ever buy a washing machine without knowing what
brand it is, or who is selling it, or what it can do? No, of course
not, but if someone you know and trust is using this washing machine,
and vouches for it, then you probably will consider buying this
washing machine even though you don't know a thing about it.
So allow your
audience to get to know you. Then you don't have to turn them into a
customer, or send them a fancy sales letter; they will turn themselves
into loyal customers. (Unless of course you're selling an awful
product or ebook, something completely worthless).
To write an
ebook also means no start-up costs (unless you want to buy an ebook
compiler, a program that allows you to write a book, and password
protect it, but there are other ways to do it), so every sale is
almost pure profit.
You can write
about anything you want, anything that interests you. Maybe something
you know a lot about already, or just something that grabs your
attention. As long as you don't copy someone else's work, you can use
the Internet to do the research, or buy books at your favorite
bookshop, or take a course. Just remember, don't copy someone else's
work, or you might end up in prison or being fined very heavily.
Think about what
you do at work. Is there anything that you do without thinking that
someone else might want to know? Or maybe you know how to fix a
leaking tap. Whatever it is, write about it.
It's probably
easiest to write about something you enjoy doing, maybe a hobby you
have. Perhaps you play golf or some other sport. Even then. there are
a lot of different angles from which to write.
Take golf, for
example, you can write about the clubs, about technique, or about how
to keep the green in a perfect condition. You can write a collection
of jokes that involve golf, or maybe about the great golfers of the
20th century, like Jack Nicholson and Gary Player. You can even write
a book about how to run a successful 19th hole, THE BAR.
Or you could
write a complete guide to golfing that includes ALL of those.
Maybe you know
something about beauty products, write a guide that explains the
different types of skin, which kinds of products works better on
certain skin types. Even recommend a few products. I'm currently
looking for a facial cream because my skin is extremely dry, but I'm
having problems choosing between the 20489 products on the market.
Compare certain
products with others and publish the results.
So you see,
there are many items or topics to write about, as well as many
different ways to write about one topic. As stupid as it sounds, just
sit down and start writing. Afterwards, when you read it through you
can do a spell check or change the grammar.
For now, just
START! It's not as difficult as you think! You'll see.
About The
Author
Lynette
Your Trusted Friend in Internet Marketing
http://pages.ivillage.com/myeasyguide/ For comments, suggestions
or questions mailto:myeasyguide-comments@ananzi.co.za
Click here to view more of her articles.
===============================================
77 Writing
Tips for eBook Authors
How to become a best-Selling eBook author by using a few "Tricks of
the Trade". This is a very detailed, well thought out set of
insightful tips to help YOU become a better writer. When your order a
copy of "77 Writing Tips for eBook Authors" you'll automatically
receive FREE master reprint rights.
more...
===============================================
A
Little About This Week's Sponsor
by
Steve Yakim
Please take a look at the top sponsor for
this week's edition of "The Magic Money Machine E-Zine". I like
putting the Profits Vault Monthly in this spot because this membership
site was very helpful to me when I was first starting out in Internet
Marketing.
With this membership I was able to obtain
a NEW product that I could sell and keep 100% of the profits. It
is almost as good as having your own product. These products are
produced by Jimmy D Brown the viral marketing king.
Not only do you get a new product every
month, but you get paid $20.00 a month for every person you get to
also join the Profits Vault Monthly. You can actually earn a
fairly good residual income by joining this membership site.
If your are thinking of getting started in
Internet marketing, this is one of the best steps you can take is to
join this private membership site. Make sure you check out this
site. I will give you the link again right here...
http://www.theaffiliateadvantage.com/PVMonthly.htm
One final word of advice... Don't wait or delay. You need
to start today. What ever you don't know today you will learn
along the way.
How To Create and Market
Your own E-Book
by Michael
Southon
The Internet presents an amazing opportunity for anyone who knows how
to research and write.
There's masses of free information on the Web - all you have to do is
gather it together and package it, and you have an E-Book that people
will pay for.
"But if there's so much free information on the Web, why would anyone
pay for my E-Book?", you may be wondering.
The answer? Convenience!
They'd rather buy your E-Book and save themselves the hours, days and
weeks that you spent researching it and putting it all together.
------------------------------
STEP 1: Writing Your E-Book
------------------------------
Pick a Topic. It could be 'How to accept Credit Cards on the Web
without having a Merchant Account'. Or it could be '25 Free Resources
For Getting More Traffic', or it could be about Cooking, Gardening,
Dog Breeding, etc.
Write down the Title of your E-Book in the center of a blank page and
circle it. If you can't think of a title yet, just write down the
subject that your E-Book will be about (e.g. Dog Breeding).
Then jot down 8 or 10 Basic Ordering Ideas (BOIs) in a radius around
your E-Book title or concept.
If you're having trouble coming up with BOIs, hold in your mind the
title or concept of your E-Book and then ask yourself these questions:
WHO, WHAT, WHERE, HOW and WHEN.
Now connect the Basic Ordering Ideas to the E-Book title with
outward-pointing arrows, like the spokes of a wheel.
Under each BOI, draw a vertical line and against that line, jot down
the sub-ideas that belong under that Basic Ordering Idea.
Now turn your Mind Map into an outline. Take the Basic Ordering Ideas
from your Mind Map and order them, 1 to 10 (or 1 to 8, 1 to 12 etc);
These are your Chapter headings. Now take the sub-ideas and write them
down under each BOI; these are your Chapter sections.
I recommend you write the text of your E-Book as a single Microsoft
Word document. This allows you to get a feel for the overall structure
of your E-Book, and it also makes spell-checking much easier.
------------------------------
STEP 2: Creating Your E-Book
------------------------------
Now divide your Word document into single pages; these will become the
HTML pages of your E-Book.
There are well over a dozen different E-Book compilers on the market.
Here are two compilers that are free:
- SbookBuilder:
http://www.jansfreeware.com/jftools.htm#sbookbuilder
- eBookIt:
http://www.cottagemicro.com/ebooks/
However, if you want to make a good impression with your customers, I
highly recommend that you use a commercial E-Book compiler.
Here is a list of commercial E-Book compilers:
- Activ EBook Compiler:
http://www.ebookcompiler.com
- Document Publisher:
http://www.fuguesoftware.com
- EBook Pro Compiler:
http://www.ebookpro.com
- E-Book Publishing Wizard:
http://www.successarsenal.com/
- EbookPaper:
http://www.ebookpaper.com
- E-Publisher Gold:
http://www.ebook-software.com
- ePublish Now:
http://www.ebookgraphics.com
- FlipBrowser V. 1.0:
http://www.flipbrowser.com
- ExeBook:
http://www.exebook.com
- HTML2EXE:
http://www.html2exe.com
- HyperMaker HTML 2000:
http://www.bersoft.com
- Illuminatus v4.51:
http://www.digitalworkshop.co.uk
- Infinite Ink:
http://www.infiniteink.com
- NeoBook V. 4.0:
http://www.neosoftware.com
- WebCompiler:
http://www.webcompiler.com
- WebExe 1.3:
http://www.aw-soft.com/webexe.html
- WinEbook:
http://superwin.com/
------------------------------
STEP 3: Formatting Your E-Book
------------------------------
There are many sites that offer ready-made E-Book templates, some
free, some you would have to pay for.
Here's a site that offers free E-Book templates.
http://stickitsoftware.freeyellow.com/neobooktemplates/
And here are 2 sites where you can buy ready-made templates:
http://www.web-source.net/ebookstarter/ebooktemplates.htm
http://www.msincome.com/Templates/covers.html
If you decide to create your own format, here are some basic
formatting tips. Your E-Book should contain:
(i) an Index page that serves as the entry point to your E-Book. It
should contain a Welcome message, your copyright statement, and a link
to the 'Contents' page of your E-Book.
(ii) A 'Contents' page. This should be a list of all the chapters in
your E-Book, with Section titles for each chapter. The Chapter titles
should be hyper-linked to the first page in that chapter, and the
Section titles should be hyperlinked to the first page in that
section.
(iii) A link at the top of each page of your E-Book that says
'Contents' and which takes the reader back to the 'Contents' page.
(iv) The Chapter title at the top of each page, so that the reader
knows which Chapter they are reading.
(v) A set of links at the top of each page that allow the reader to
jump back and forth between the different sections of the Chapter.
(vi) Forward and Backward arrows (hyperlinked) at the bottom right of
each page which take the reader back one page or forward one page.
------------------------------
STEP 4: Selling Your E-Book
------------------------------
There are basically 2 ways of selling your E-Book: either you have a
merchant account and accept credit cards yourself, or you use a '3rd
Party Credit Card Processor'.
Here are two 3rd Party Credit Card Processors that I recommend.
Neither of these 2 companies charges monthly fees.
Each has advantages and disadvantages, which I have summarized below:
---------------------
(i) Clickbank
http://www.clickbank.com
---------------------
- To sell your E-Book through Clickbank, you will have to pay a
one-time joining fee of $49.95
- Clickbank charges 7.5% per sale plus $1
- With Clickbank you will only be able to offer payment via Credit
Card.
- if you use Clickbank to sell your E-Book(s), you also have a
ready-made affiliate program. Clickbank will track your affiliate
sales and send out checks every 2 weeks to your affiliates.
- Clickbank will send you an automatic email every time you (or one of
your affiliates) make a sale.
- Minimum amount before a check is issued is $5
---------------------
(ii) Ibill (Internet Billing Company)
http://www.ibill.com/
---------------------
- ibill does not charge a joining fee.
- ibill charges 15% per sale (more for telephone billing).
- ibill allows your customers to pay in a number of different ways,
such as online check, telephone billing, or credit card. Many people
don't have a credit card, so offering your customers alternative ways
of paying can significantly increase your volume of sales.
- ibill doesn't operate an affiliate program.
- ibill doesn't send you an email every time you make a sale.
- Minimum amount before a check is issued is $150
The possibilities with E-Books really are endless - you're only
limited by your own imagination.
And remember: how ever obscure you think your E-Book concept is, there
will be a market for it. In fact, that's the essence of 'niche
marketing': the more narrow your focus, the more customers you will
find.
Wishing you every success!
© 2001 by Michael Southon
-----------------------------------------------------------------------------
Michael Southon has been writing for the Internet for over
3 years. He has shown hundreds of webmasters how to use
this simple technique to get massive free publicity and
dramatically increase traffic and sales. To find out more,
please visit:
http://www.ezine-writer.com
--------------------------------------------------------------------------
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